Eustress is one of the Motivational factors that are associated with sports event attendance

















Amir Vahid

Student Ref: 13128380











Eustress is one of the Motivational factors that are associated with sports event attendance











Table of Contents

1….Eustress is one of the  Motivational factors that are associated with sports event attendance.


3….References 6



Motivational factors that are associated with sports event attendance:



In the words of Daniel et al. (2008), there are several types of motivations that attract the individual to watch sports. The author has raised the issue of motivational factors that drive an individual to watch sport. In today’s world, consuming the sport is becoming a trend for entertainment. The specific focus of the author in this article is to describe the motivational profile factors of sports lovers and fans. Apart from that, the author wants to define factors such as self-esteem, escape, entertainment, economic, and many more which drive a person to consume sports. The author defines the major concepts of the findings of the motivational factors that drive a person to watch or consume sports (Wann et al., 2008). The major highlights define that motivation can differ and vary from a person to another person to way of consuming the sport. There are many examples of motivation to consume sports and eustress is one of the most common factors to consume the sport. The eustress refers to the desire to achieve stimulation and excitement through sport. Eustress is considered a way to become entertainment and motivation through sport. The people who love to watch sports generally have the desire to gain excitement. They feel happy and motivated by watching the sport and it is the best way to feel motivated as consuming the sport to feel motivated is considered a good way.

In light of the evidence to Schroy et al. (2016), the author believes that eustress is a positive force and stress to gain enthusiasm while watching the sport. The eustress is the feeling every fan wants to feel while watching the game and this is the way to become motivated and excited. Generally, the fans become excited and stimulated when the game is serious and at that moment of stress, the team plays well this is the moment when fans become excitement and stimulation. Eustress is known as the key motivating factor for the people at every stream whether they are watching the sport, working in the organisation, and anywhere. The eustress can differ in various streams to become motivation and enthusiasm such as in sport the motivation comes when the team performs well, in the organization eustress is gained when the employees perform well in the organization, and many more ways to obtain the eustress motivation. The above two authors believe that eustress is the best way of being the stimulation and motivation in every field whether it is a sport or anything (Liu et al., 2019). There are several benefits of the eustress such as the emotional benefit of the eustress is a feeling of satisfaction, motivation, inspiration, and flow. The psychological benefit of the eustress is that it helps to build autonomy, self-efficacy, and resilience. The physical benefit of the eustress is that it helps to build the body through the intense workout.

As there is some difference between eustress and distress. The eustress is the feeling and desire of gaining motivation and stimulation and on the other hand, distress is a feeling of sadness, loneliness, depression, and many other factors that bring distress. There are several other ways to become the motivation to consume sport such as entertainment, aesthetics, economic, entertainment, family, and group affiliation (Yim et al., 2020). Entertainment refers to consuming the sport just for the entertainment purpose and feeling relaxed. The aesthetics factor of motivation is concerned with fulfilment and interest of the spectators of the sports, the main focus of the aesthetics people is that they prefer to be the witness of the sport instead of witnessing those who are playing that particular sport. Economic factors of motivation refer to the motivation which comes with the intention of economic gains from that particular sport. The family factor of motivation includes the aspects or situations where the family is being benefited by consuming the sport. From all of these factors, the eustress factor is considered as the better way to obtain the motivation by consuming the sport (Sung, Son & Choi, 2017). The eustress motivates the individual in a positive aspect by providing them the stimulation and enthusiasm that helps them to feel motivated. Some motivational patterns affect eustress motivation.

The very first set of examinations of the eustress involves a Multivariate Analysis of Variance in which the particular sport serves as the combination motivational variable subscale scores are set up as the various dependent measures (MANOVA). The MANOVA is a hypothetical test of the effects of single or multiple independent capricious. The MANOVA has an important role in expanding the capability of eustress as the motivation factors of eustress are being enhanced by comparing it by other motivational factors. The eustress plays a vital role in an individual’s life by providing them the stimulation and motivation. This has various positive impacts on an individual’s life as the motivation and stimulation source is positive. The reason behind positively obtaining the stimulation and excitement is because it is coming from watching a sport. The author has strongly stated that stress from sport is the best source to become enthusiastic and stimulation. There are several motivational differences for different sports as the study shows that different motives drive the person to watch different sports. Different sports drive both males and females to consume that particular sport and these factors provide motivation and stimulation (Malchrowicz-Mośko & Chlebosz, 2019). Two types of people segment their choices regarding sports and consume that particular sport to become the excitement level high. Some people like to watch basketball, some like to watch football; and so on the individual’s motivation level is decided by the sport they choose to consume.

According to the study that was conducted by the Wann in which some candidates were asked to list the sport they like to watch, they had been asked to list the sport in the order of most likely to less likely. In the study, Wann found that the motivation of consuming sport is higher stress levels and lower aesthetic level. The result from that study described that the eustress level is the most influencing factor for driving an individual for consuming the sport (Gossmann, 2019). The study has found that eustress is a positive feeling of arousal and fulfilment. The eustress increases the level of attention, skill level, and focus on an individual while the individual is consuming the sport. Many sports actively strive to gain a stressful situation to obtain stimulation and motivation to perform well. There are several benefits of the eustress such as it increases the level of concentration, helps in improving the mindset, helps to maintain the control in inner-self, and most importantly it helps to find the true meaning of life. Apart from that, there are several disadvantages of the eustress such as eustress have a bad impact on speech ability; it increases depression, anxiety, anger, and relationship troubles (Schroy et al., 2016). Apart from the benefits and limitations of the eustress, it is the ultimate source of obtaining the stimulation and motivation through consuming the sport.

The major contribution of eustress is that it helps the individual to feel happy and satisfied along with the motivation in their life. The eustress has a very vital role in the life of a sports person also as it makes them feel stress as energy and helps them to perform well. The report concludes that eustress is beneficial for the individual to consume the sport as it provides them a sense of fulfilment and satisfaction along with the stimulation. The main conclusion of the eustress is that it gives motivation, confidence, increases focus, and energy in individuals but the other finding of the eustress study is that all of the feelings and sense of motivations are short terms (Chacón Cuberos et al., 2018). All of the effects of the eustress that stimulates and motivates the individual have a short period and these effects vanish very quickly after returning from watching the sport.




The main conclusion of the eustress is that it gives motivation, confidence, increases focus, and energy in individuals but the other finding of the eustress study is that all of the feelings and sense of motivations are short terms (Chacón Cuberos et al., 2018).

The significance of the eustress in this review is that there are several factors and reasons for consuming the sport but apart from all of that the eustress is the factor that influences an individual the most. Hence the conclusion of the report defines that eustress is the most influencing factor among aesthetics, entertainment, economic, and others. Eustress has been a big influencer to gain motivation through consuming the sport not just for the person who is watching but to give a sense of fulfilment to those who are playing it. The author concludes that eustress is a positive feeling and it provides confidence in individuals along with a higher level of satisfaction.






Chacón Cuberos, R., Zurita Ortega, F., Puertas Molero, P., Knox, E., Cofré Bolados, C., Viciana Garófano, V., & Muros Molina, J. J. (2018). Relationship between healthy habits and perceived motivational climate in sport among university students: A structural equation model. Sustainability, 10(4), 938.

Gossmann, N. (2019). Millennials’ motivation to consume sports content online (Doctoral dissertation, University of Pretoria).

Liu, Y., Chen, L., Keating, X., Still, M., & Chen, S. (2019). Analyzing Motivation Factors for NASCAR Spectators with Self-Determination Theory. American Journal of Sports Science, 7(3), 78-87.

Malchrowicz-Mośko, E., & Chlebosz, K. (2019). Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High-Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis. Sustainability, 11(7), 2178.

Schroy, C., Plante, C. N., Reysen, S., Roberts, S. E., & Gerbasi, K. C. (2016). Different motivations as predictors of psychological connection to fan interest and fan groups in anime, furry, and fantasy sport fandoms. The Phoenix Papers, 2(2), 148-167.

Sung, J., Son, J., & Choi, Y. (2017). Relationship between motivational factors of online sport consumption and future behavioral intentions among Korean college sport fans. Journal of Physical Education and Sport, 17(1), 269.

Wann, D. L., Grieve, F. G., Zapalac, R. K., & Pease, D. G. (2008). Motivational Profiles of Sport Fans of Different Sports. Sport Marketing Quarterly, 17(1).

Yim, B. H., Byon, K. K., Baker, T. A., & Zhang, J. J. (2020). Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach. European Sport Management Quarterly, 1-20.

Leave a Reply

Your email address will not be published. Required fields are marked *



WhatsApp me on 00447476500735 or send me an email to

× How can I help you?